FPD1_Domain 3. Ideation

Me when I am trying to brainstorm ideas.

Ideation is the 3rd domain and it's most probably the toughest domain in this FYP. It might look easy for someone who has a creative brain or innovative brain. But to me, the main factors in this domain is not about creativity, it's about our critical thinking skill. The first factor that affected me in this domain I didn't pay attention to my surroundings and I am not observant enough😢. It is because I realised when brainstorming ideas for the alpha concepts, the source of inspirations actually comes from our surroundings and also the justification.

At first, we took out the points from the market study (the snack bar they have seen) and also the consumer study (what they usually consume, and also what they think about snack bar).  We also list out all the ingredients that we can use to make a snack bar for the keto consumer (food that they can eat, keto-compliance sweetener, binders, etc...). Then, we process with the brainstorming when we sitting down together and contribute to the concept. I felt that I didn't contribute many ideas as I am not a very creative person and observant. My group members came out with many crazy ideas, and my role played in this domain was to find out the question and improve it (as well as eliminate those ideas that don't have justification)😐.

First Draft for 10 ideation 💀😂

So, From domain 1 and 2, we listed out the direction of our keto bar need to be:

1. be an individual/sharing concept

2. be a meal replacement

3. different layers, textures, flavours in a bar

4. local flavours

5. eco-friendly packaging

6. some bar is too crumbly

                  

Third draft 💦😂

Draft n - times. 💣😪

From the previous domain (consumer study), I have understood how important and useful is the recording of voice, so I started to record when we first present in order to check back our own performance as well as record down the comments/ feedback😎. However, during the Q&A session, even though we were able to justify our ideas. maybe because we are the first group to present our 10 alpha concepts and we tend to be not confident to answer some repeating questions as, during the Q&A session, we were discussing other's questions😟. We were quite confused about what we did were doing correctly or not😕. After Dr Chong's feedbacks and comments, we rethink about the concepts and came out with 5 revised concepts.

ehem... yes we came out to have a group discussion to think about the 5 revised alpha concepts together.😶

The lesson I learnt in this domain is Justification is Very important. I should always ask the question of "why", "how", "what", "where", "when" and "who" when we are brainstorming the ideas. It's not only to apply in the ideation, but this can be applied in real life. If I am able to justify the action I made, it indicates that I am very clear of what I want. I also realised that everything (no matter product, or someone's action， etc...) has an own purpose/ function/ justification of what they are made.

Everything has a "root" behind it, which determine who they are.